Search Engine Optimization (SEO) is optimizing a website or online content to improve its visibility and ranking on search engine results pages (SERPs). SEO aims to increase organic traffic to a website by making it more attractive to search engines and users alike. This involves using techniques such as keyword research, on-page optimization, link building, and content creation to improve the website’s relevance and authority in the eyes of search engines.


When writing in Plain English, it’s crucial to consider who will be reading the text. Different readers have different needs, so the information included and how it’s written should be tailored to them. The most important information should be presented first, and sentences should be concise. Avoid using complicated or unfamiliar words, and use simple, everyday language instead. Active verbs are preferred, as they make the text more explicit. It’s essential to maintain the text’s original meaning and not to add or remove any information.

Tell a Story with Search Engine Optimization (SEO)

As a small business owner, I knew that I needed to make my website visible to potential customers in order to generate sales. That’s when I discovered the power of Search Engine Optimization or SEO.

At first, the concept of SEO seemed overwhelming, but the more I learned, the more confident I became in optimizing my website for search engines. I researched and incorporated relevant keywords throughout my website’s content and meta descriptions. I also optimized my images and videos with appropriate alt tags and descriptions.

My website’s ranking on search engine result pages improved significantly, increasing organic traffic and sales. With a little effort, I made my website more visible to my target audience and grew my business.

Now, I regularly monitor and tweak my website’s SEO to ensure it remains optimized for the latest search engine algorithms. I have also incorporated other digital marketing strategies, social media and email marketing, to reach a wider audience and expand my business further. By investing in SEO and other digital marketing tactics, I have achieved great success in my small business.

Essentials and Best Practices

KISS – Keep It Surprisingly Simple!

Do not waste time writing for search engines. Be unique, be helpful, and be reliable.

In everything you create, put people first. Use words that people would use. Use the words that your neighbor would use to find you.

Use those words in your headings, titles, and even captions and alt text for your photos.

Be genuine and use words that make sense for your site, make sense to you, and the people you want to do business with.